With having a Medical Practice, finding new ways to bring in patients, let alone bringing in patients all together, can be a daunting task. A great majority of Practices and Clinics still rely on methods such as mailers, billboards, referrals, and even word-of-mouth. While these methods still prove to have some affect, they are quickly dying out as the Digital World is expanding rapidly. With this in mind, Premier Foot & Ankle Center realized quickly that they needed to do something to bring in new patients for a second practice location they had recently opened up.
In May of 2019, just a couple short months ago, they decided to give Facebook & Instagram Advertising a try to see how it would work out. Advertising at this level can be very difficult to start without any prior knowledge, so they decided to hand over the task to us, something they are very glad they did. With using Facebook & Instagram Advertising, it's always best to advertise for a specific Medical Service or Product, rather than just run general ads.
For Premier Foot & Ankle Center, Dr. Joseph Coscino wanted to bring in New Patients for his Custom Prescription Orthotics, one of his "Bread 'n Butter" services. We were able to showcase his Custom Prescription Orthotics and why they are superior to competing brands through a multitude of videos we made professionally, several of which we used for the ads themselves.